Jelmer has a background in industrial design engineering from TU Delft. He developed an interest in 3D graphics somewhere in the 90s, when he found out that the dinosaurs in Jurassic Park were made with 3D software.
He ran his own website agency for 10 years before moving to Norway, worked with interaction design and digital product development.
With the rise of immersive technologies (augmented reality and virtual reality), he was able to combine his interest for interaction design and 3D graphics. From 2017 onwards, he started learning and exploring the potential of these new technologies.
In 2017 he demoed an AR app of a Tesla Model3, before the car was available, and by doing so pioneered a new car retail experience. The demo was featured on Mashable, Forbes, The Verge, and in Dutch newspaper NRC. Soon after he launched AR Airplanes, a small but fun way to fly RC planes in AR (400.000 downloads) and Just Neon, an app to draw neon tubes in augmented reality.
In 2018 he created Vern for Fremtind in cooperation with Oslo fire department. In context of their own home, Vern helps people to understand what to do in case of fire.
In 2019, Jelmer joined Sopra Steria Norway’s mixed reality department, where he designs and develops projects based around Unity3D and Unreal Engine.
In 2020 he and his colleague Ingri won Microsoft’s accessibility prize during Sopra Steria’s Innovation Awards for illumie, an app to help visually impaired using AR and computer vision technology. illumie continues to receive funding for further development and he is now working with the team on bringing it to the market.
Speaker
- Live coding & demo of Apple Vision Pro, Kode24 conference
- Live coding & demo of Apple Vision Pro, Sopra Steria Rubiks
- Metaverse & retail, Epicenter
- Designers without limits – illumie, Early Nerds, Grafill
- illumie, SXSW22
- New York Augmented Reality – illumie
- Open Innovator IDE Expo – guest speaker
- Main sponsor speaker, NTNU IT-dagene
- The future of augmented reality, Amsterdam Dance Event
- Fagdag Kantega – AR
- Design Effectiveness, Bergen Design Festival (Keynote opening)
In the news
Mixed Reality projects in Sopra Steria
- CW.no – Innlandet i front på bærekraft med virtuell virkelighet
- DN.no –La hjemmekontoret få pause – prøv virtuelle arbeidsrom
- Nå kan du ta deg en virtuell tur over verdens lengste planlagte flytebru
- Åkerblå – Tester om blandet virkelighet kan gi bedre fiskehelse
- Falck – Ny brille skal gjøre det enklere å reparere bilen din
- Dagsrevyen (Norwegian national news) – from 13.06
- Toensbergs Blad
Tesla Model 3 in AR demo
- Mashable (main item on front page!)
- Forbes
- Electrek
- The Verge
- MacRumors
- NRC (Dutch national newspaper, digital + hardcopy)
- Marques Brownlee on Twitter
AR Airplanes app
- Forbes: A Few Good Apps Won’t Save Apple AR – The Future Will
- AppleInsider: Top five new AR games for your iPhone or iPad
- Scott Belsky on Twitter
Other